At True Religion, I worked across Women’s Tees, Tanks, and Cut & Sew, with additional exposure to Chase categories aligned with RTW and Denim. I owned product development within these categories and consistently drove growth across deliveries by delivering focused, trend-aware designs that stayed true to the brand’s identity while pushing it forward.

 

Each season, I focused on refining and expanding product stories that resonated with the core True Religion customer while also creating entry points for new audiences. This balance of consistency and evolution helped strengthen category performance and supported sustained growth against both LY and forecast targets.

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I also played a key role in aligning the brand with influencers across music and digital culture. By partnering with talent that reflected both our heritage and emerging cultural voices, we were able to create intentional, high-impact moments that extended brand reach and drove organic visibility. These collaborations not only supported sell-through but also helped open new markets and reinforced the design team’s ability to stay culturally relevant while meeting business goals.